Social History for Every Classroom


Social History for Every Classroom

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Dig for...Plenty

This World War II-era poster urges Britons to "Dig for Plenty" by growing their own vegetables in home gardens. Part of the larger "Dig for Victory" campaign that ran in Britain throughout the war, the poster stresses the benefits of growing one's own food, thus preventing scarcity and keeping food prices down. Individuals and families without backyards or private gardens were encouraged to get "allotments," small parcels of land leased for a nominal rent on which they could grow vegetables and other foodstuffs.

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Source | LeBon, "Dig for Plenty!" 1944, gouache on board; from "The Art of War," The National Archives (UK),
Creator | LeBon
Item Type | Poster/Print
Cite This document | LeBon, “Dig for...Plenty,” SHEC: Resources for Teachers, accessed July 3, 2022,

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